Anonymous asked: Hi mary kate, big fan of your work, your typography always looks amazing! i was curious as to how you come up with your letter forms, do you draw from reference or do you just pluck them out of your head? cheers!
Thank you very much! I draw a lot of inspiration from vintage type that I come across in old type specimen books, antique tins and other vintage ephemera. But when I approach a new project I’m not always looking up new letter forms to reference, I research the project and let the content decide how the lettering will look. I do a bunch of sketches and experiment with different forms till I find the style that is unique to the idea. So it’s a combination of reference, research and plucking ideas out of my head.